2005 Evernham Motorsports
 
Program Overview



INTRODUCING THE SPONSORS OF THE

ULTIMATE CHARGERS™ TEAM

Nine Unilever brands including primary sponsors Ragu® pasta sauce, Hellmann’s® mayonnaise and Wisk® laundry detergent, associate sponsors Lawry’s® spice/seasoning blends and marinades, Lipton® tea, and Snuggle® fabric softener, promotional sponsors Slim-Fast® weight control products, Wish-Bone® salad dressings and Shedd’s Spread Country Crock® chilled sides and meals have teamed up to create a strategic multi-brand sponsorship program that industry experts are referring to as the “next generation” of sports marketing programs.

Proud Sponsors of NASCAR® & Official Products of Six Exciting Venues on the NASCAR Circuit

Ragu®, Hellmann’s®, Country Crock®, Lawry’s®, Lipton®, and Wish-Bone® will again take full advantage of the marketing power of NASCAR by continuing as Proud Sponsors of NASCAR® as well as continuing their partnership with International Speedway Corporation as official products of Daytona International Speedway, Richmond International Raceway, and Talladega Superspeedway.

In addition, Ragu®, Hellmann’s®, Country Crock ®, and Lawry’s ® will continue their partnership with Speedway Motorsports Incorporated as the official products of Texas Motor Speedway, Atlanta Motor Speedway and Lowe's Motor Speedway.

In their first year as sponsors of the Ultimate Chargers™ team, Wisk® and Snuggle® will partner with SMI as official products of Lowe’s Motor Speedway.

At the six designated tracks primary brands Ragu®, Hellmann’s® and Wisk® will sponsor a weekend newspaper featuring articles by Ultimate Chargers™ spokesperson, Benny Parsons. Race fans will enjoy an exciting campground program that will bring hot and cold sampling vehicles to campers. Attendees will also have the opportunity to take a drive in a simulator that will make appearances at each of the six tracks as well as grocery stores across the United States.





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