Introducing the 2006 ULTIMATE CHARGERS™ Team
The Ultimate Chargers™ program, sponsored by Unilever, USA, has partnered with Evernham Motorsports for the 2006 season and beyond.
The driver lineup for the Ultimate Chargers™ Dodge includes three successful NASCAR Nextel Cup drivers from the Evernham stable - Jeremy Mayfield, Scott Riggs and Kasey Kahne, who will be driving the No. 9 in the majority of the 23 Ultimate Chargers™ sponsored races in the 2006 NASCAR Busch Series.
Former Winston Cup champ and NASCAR legend Benny Parsons has returned as the official spokesperson for the 2006 Ultimate Chargers™ program.
The 2006 Ultimate Chargers™ team is the new name coined to the highly successful Hungry Drivers™ racing program of 2004 and 2005 where five Unilever brands teamed up to create a strategic multi-brand sponsorship program that industry experts have referred to as the “next generation” of sports marketing programs , generating an impressive 4:1 ROI for sponsoring brands.
Unilever brands’ Ragu® pasta sauce, Hellmann’s® mayonnaise, Shedd’s Spread Country Crock® chilled sides and meals, Lawry’s® seasoning/ spice blends and marinades and Lipton® tea have all returned as sponsors of the Ultimate Chargers™ program. Joining the program as first year sponsors are four additional Unilever brands, Wisk® laundry detergent, Snuggle® fabric softener, Wish-Bone® salad dressings, and Slim-Fast® weight control products.
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com.