Stock Car at the Stock Exchange: The New No. 10 Stanley Tools/Valvoline Dodge Charger Roars into New York
Evernham Motorsports' Driver Erin Crocker and CEO Ray Evernham Join The Stanley Works Chairman and CEO John Lundgren to Showcase New Motorsports Marketing Program outside the New York Stock Exchange on Wednesday, October 26 at 10:45 a.m.
NEW BRITAIN, CT (October 24, 2021) – Stanley® tools are known for their powerful performance, and ability to get the job done. They're found in almost every American toolbox. Now, The Stanley Works (NYSE:SWK), one of the world’s best known brands of tools, hardware and security products, has added a powerful new tool to its toolbox -- the co-primary sponsorship of the No. 10 Stanley Tools/Valvoline Dodge Charger and driver Scott Riggs.
Who: John Lundgren, Chairman and CEO, The Stanley Works
Jim Loree, Executive Vice President and CFO, The Stanley Works
Ray Evernham, President and CEO, Evernham Motorsports, three-time NASCAR championship crew chief
Erin Crocker, member of the Stanley Racing family and first female driver of the No. 98 Dodge Charger in the NASCAR Busch Series and the No. 98 Cheerios/Betty Crocker Dodge Ram in the NASCAR Truck Series
What: Lundgren, Loree, Crocker and Evernham will be appearing with the new No. 10 Stanley Tools/Valvoline Dodge Charger to showcase the company's powerful motorsports marketing program
When: Wednesday, October 26, 10:45 a.m.
Where: New York Stock Exchange -- Main Entrance
11 Wall Street
New York, NY 10005
Why: Stanley is expanding its presence in one of the fastest growing and most popular spectator sports in the country -- NASCAR. In 2006, Stanley will sponsor the No. 10 Stanley Tools/Valvoline Dodge Charger for 10 races in 2006, including Las Vegas, Texas (A), Talladega (A), Darlington, Michigan (A), Daytona (B), Indianapolis, New Hampshire (B), Charlotte (B) and Phoenix (B). The No. 10 Stanley Tools/ Valvoline Dodge Charger will carry the signature yellow and black colors of the Stanley brand. Stanley Tools also will be the featured co-primary sponsor on the No. 10 Valvoline/Stanley Tools Dodge Charger in 21 races throughout the season. In addition to the primary sponsorship, Stanley will continue its involvement as an associate sponsor on the race cars of Kasey Kahne and Jeremy Mayfield, as well as on the uniform of Erin Crocker -- creating the Stanley Racing Family that is as unique and diverse as the loyal customers of Stanley® tools.