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STANLEY TOOLS TO SPONSOR ELLIOTT SADLER IN 12 SPRINT CUP RACES & ALL-STAR RACE IN 2008
01.10.2008
NEW BRITAIN, Conn. - Stanley Tools will have a fresh new look in 2008. NASCAR fans will now see the familiar yellow and black colors of the Stanley brand on Elliott Sadler's Gillett Evernham Motorsports No. 19 Dodge at a dozen races plus the All-Star race during the upcoming NASCAR Sprint Cup season. The Stanley brand has served as a co-primary sponsor on the No. 10 Dodge at Gillett Evernham Motorsports since 2006 as well as an associate sponsor.
"We are excited about our increased involvement with Gillett Evernham Motorsports and Elliott Sadler," said Scott Bannell, Vice President, Brand Marketing at Stanley Works. "We are optimistic about the 2008 season and look forward to seeing the Stanley Tools Dodge at the front of the field."
Stanley will sponsor the No. 19 Dodge for 12 races in 2008, including races at Las Vegas, Phoenix (April 12), Richmond (May 3), Pocono (June 8), Infineon, Indianapolis, Michigan (Aug. 17), New Hampshire (Sept. 14), Lowe's (Oct. 11), Texas (Nov. 2) and both Bristol races plus the All-Star race in Charlotte.
In addition to the No. 19 primary sponsorship, Stanley will continue its involvement as an associate sponsor on the No. 9 Budweiser Dodge of Kasey Kahne and the No. 10 Valvoline Dodge of Patrick Carpentier. Stanley logos will also be on Carpentier's No. 9 Dodge for the NASCAR Nationwide Series race in Montreal.
"Stanley has been a great partner to the entire Gillett Evernham Motorsports program and I'm honored they will now be one of my primary sponsors," said Sadler who will also be sponsored by Best Buy for 15 races in the 2008 season. "Gillett Evernham has some very lofty goals on the track in 2008 because we have such strong sponsor support. Stanley is one of the most respected brand names in the world and the kind of company that will help get us to victory lane."
The Stanley Works was a pioneer in the sponsorship of NASCAR racing as one of the first tool companies to provide support for the NASCAR Nationwide Series in the 1980's and 1990's, including involvement with teams such as Cecci-Welliver.
About The Stanley Works
The Stanley Works, an S&P 500 company, is a diversified worldwide supplier of tools and engineered solutions for professional, industrial, construction and do-it-yourself use, and security solutions for commercial applications. More information about The Stanley Works can be found at http://www.stanleyworks.com.
About Gillett Evernham Motorsports
Gillett Evernham Motorsports is a leading team in the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Founded by Ray Evernham in 1999, the team is in its eighth season of competition at the highest level of NASCAR racing with drivers Kasey Kahne in the No. 9 Budweiser Dodge, Patrick Carpentier in the No. 10 Valvoline Dodge, and Elliott Sadler in the No. 19 Stanley Tools Dodge in the NASCAR Sprint Cup Series. Gillett Evernham Motorsports also fields the No.9 Dodge in the NASCAR Nationwide Series, driven by the three NASCAR Sprint Cup drivers and Chase Miller.
Contact: Drew Brown
Gillett Evernham Motorsports
704-498-7596
dbrown@evernham.com
